Ford, GM, Chrysler’s problems start and end with the Unions. PERIOD

So when I read crap like this I get really confused!

Accord Fuels Honda Sales Surge
The redesigned sedan drove Honda to a September sales record and a 13.8% gain for the month. GM sales were up a bit, but Ford’s fell 21%

Honda Motor (HMC) and its Acura division enjoyed record sales in September in a generally declining market, as Japanese brands continue to take U.S. market share from the Big Three domestic manufacturers

I’m genuinely perplexed.  This would seem to indicate that Japanese cars are more stylish than American cars?  I know that Accords cost more too, right?  So what could possibly be the reason the cars aren’t selling besides it being the unions health care demands?